FormulaSurge

industries

For E-commerce & D2C Brands

Excel for e-commerce and D2C brands - daily sales inventory and marketing attribution across Shopify and Amazon in one refresh. 6 KPIs the founder opens every Monday. Senior-led from ₹6K.

  • ecommerce
  • d2c
  • retail
  • dashboards
  • attribution

D2C brands run on four platforms at once - Shopify, Amazon, the warehouse, the ad account - and the person who has to make the numbers match is usually doing it on a Sunday night with five browser tabs open. We pull every channel into one Excel dashboard so the founder walks into the Monday stand-up with the same numbers the ads manager and the warehouse lead are looking at.

What we usually see

The spreadsheets we work with.

  • Daily sales exports from Shopify, Amazon, Flipkart and the D2C website in five different shapes
  • Inventory snapshots from the warehouse that get pulled together into a stock report by hand
  • Marketing spend from Meta, Google and email tools that no one reconciles to actual revenue
  • Cohort, retention and LTV spreadsheets that are always two months out of date

What we ship

The deliverables, in plain English.

  • 01

    A unified daily sales, orders and returns dashboard across every channel in one refresh

  • 02

    Inventory and stock-cover by SKU with low-stock and dead-stock flags auto-highlighted

  • 03

    Marketing-attribution dashboard that joins spend to revenue, with CAC and ROAS by channel

Sample scenario

What a typical build targets.

D2C fashion brand, ₹20Cr revenue, 6 channels

Scope
Unified daily sales and stock dashboard with marketing attribution and cohort retention.
Target outcome
Reporting cycle: weekly → same day, 3× faster reorders
More engagements

Engagement

What we need from you, and what you get.

What we need from you

  • 30 minutes on a call to walk us through your current reporting stack
  • Channel admin or API access to Shopify, Amazon Seller Central, ad accounts, etc.
  • A sample of the most recent report pack you send to leadership
  • A single point of contact for review cycles

What you get

  • Daily sales, orders and returns dashboard across every channel in one refresh
  • Inventory and stock-cover with low-stock and dead-stock flags
  • Marketing attribution - spend to revenue, CAC, ROAS by channel
  • 30 days of post-delivery support and a written spec

Book a 30-minute discovery call

Show us your reporting stack.

We will come back within a working day with a written fixed-scope proposal - no discovery retainer.

Industry-tuned

Domain-aware

Direct channels

Built for
your workflow.

Industry guides
12
Price in writing
Fixed
Reply window
24h
  1. 1Tell us the shape
  2. 2We map the data
  3. 3Ship the dashboard
Mutual NDA availableCalls scheduled in your timezone

Industry rules

Six rules on every industry-tuned engagement.

Whatever the industry - finance, retail, CA, manufacturing - these are the six rules I never skip.