D2C fashion brand, ₹20Cr revenue, 6 channels
- Scope
- Unified daily sales and stock dashboard with marketing attribution and cohort retention.
- Target outcome
- Reporting cycle: weekly → same day, 3× faster reorders
industries
Excel for e-commerce and D2C brands - daily sales inventory and marketing attribution across Shopify and Amazon in one refresh. 6 KPIs the founder opens every Monday. Senior-led from ₹6K.
D2C brands run on four platforms at once - Shopify, Amazon, the warehouse, the ad account - and the person who has to make the numbers match is usually doing it on a Sunday night with five browser tabs open. We pull every channel into one Excel dashboard so the founder walks into the Monday stand-up with the same numbers the ads manager and the warehouse lead are looking at.
What we usually see
What we ship
A unified daily sales, orders and returns dashboard across every channel in one refresh
Inventory and stock-cover by SKU with low-stock and dead-stock flags auto-highlighted
Marketing-attribution dashboard that joins spend to revenue, with CAC and ROAS by channel
Sample scenario
D2C fashion brand, ₹20Cr revenue, 6 channels
Engagement
Book a 30-minute discovery call
We will come back within a working day with a written fixed-scope proposal - no discovery retainer.
Industry-tuned
Direct channels
Industry rules
Whatever the industry - finance, retail, CA, manufacturing - these are the six rules I never skip.
Norm 01
We don't ship generic dashboards into a CA practice or a manufacturing plant. Patterns are tuned to the industry's data shape and cadence.
Norm 02
Audit trails, segregation of duties, signed approvals - built into the workbook from day one, not bolted on after the auditor flags it.
Norm 03
Reports that don't reconcile are decorative. Every industry build ends with a checks tab that proves the numbers tie out.
Norm 04
Monthly close, daily stock, weekly AR - the build matches the operating cadence. No workbooks that 'refresh quarterly' on a daily business.
Norm 05
You talk to the senior who has shipped into your industry before. No juniors learning on your time, no account managers in the loop.
Norm 06
Industry data is sensitive. Standard NDA before any workbook is exchanged. Data stays inside the engagement, not on a shared drive.